Iran, Australia can expand trade ties through stronger partnerships, logistics, joint chamber head says

Iran and Australia have considerable potential to expand their trade relations, with better market knowledge, reliable local partnerships and stronger logistics infrastructure helping Iranian exporters tap into opportunities in the Australian market, the head of the Iran-Australia Joint Chamber of Commerce said.

Hamidreza Managhebi said successful entry into Australia’s market required Iranian companies to understand local distribution networks, carefully assess potential business partners and focus on building long-term commercial relationships. Speaking to the Iran Chamber of Commerce’s official news website, Managhebi said one common mistake among Iranian exporters was attempting to sell directly to consumers or major retailers without sufficient knowledge of Australia’s market structure and distribution mechanisms. He said a more effective approach would involve working through established commercial channels and reputable local partners. Under the proposed model, he said, Iranian producers would supply specialized Australian importers, who would then work with distributors to deliver products to retailers or consumers. Such an arrangement could reduce market-entry risks while helping Iranian companies better understand local demand and regulatory requirements, he added. Managhebi recommended a gradual approach to developing exports to Australia, beginning with trial shipments to assess market feedback. Once demand and sales potential had been evaluated, exporters could move towards annual supply contracts, expanding distribution networks and establishing their brands in the market. He also stressed the importance of conducting thorough background checks on prospective Australian business partners, saying companies’ legal and registration details should be verified through official sources before contracts are signed. Australian buyers generally look for suppliers capable of maintaining consistent product quality, ensuring timely deliveries, meeting required standards and maintaining professional communication, Managhebi said. Iranian exporters should therefore seek to establish themselves as dependable long-term suppliers rather than focusing on individual shipments, he added. Turning to ways of strengthening the resilience of bilateral trade, Managhebi said businesses should develop parallel agreements with more than one reliable supplier or buyer to reduce dependence on individual commercial partners and routes. He also highlighted the importance of expanding logistics capacity, suggesting joint investment in warehouses and cold-storage facilities near Iran’s main ports. Such facilities could help preserve product quality and limit losses caused by transportation delays. Cooperation with domestic insurance companies to develop coverage suited to sanctions-related conditions and compatible with international insurance arrangements was another priority, he said. Managhebi also proposed establishing a joint working group involving the chamber and relevant institutions to monitor trade developments and provide businesses with timely information. A dedicated market information database at the chamber could further support exporters by providing quarterly reports on market conditions, insurance developments and changes in trade regulations and sanctions. He said a more practical approach to financial transactions would involve developing a stable network of bilateral banking and currency-exchange relationships, supported by established intermediary banks in third countries, to help businesses meet part of their financial and trade settlement needs despite existing restrictions. Despite challenges involving banking, transportation and insurance, Managhebi’s proposals point to opportunities for strengthening commercial links between Iran and Australia through sustained cooperation, better-informed exporters and more resilient supply chains.